A Small Business Valentine’s Day Gift Guide

February 4, 2022
4 min read

Shop this incredible Valentine’s Day gift guide featuring small businesses you’ll love. From jewels to sweets and handmade cards, we’ve got you covered when it comes to showing your loved one just how much you care. 

Cards & Paper Goods

First up on our Valentine’s Day gift guide, The House That Lars Built Shop is a DIY dream land. The shop sells printable PDFs of easy and beautiful crafts like this paper heart wreath (which would make a great activity to do with kiddos!). Further, there are a plethora of printable cards and Valentine kits to choose from ranging from $3-18. The print-at-home aspect makes this shop perfect for last minute shoppers. 

Copper and Brass Paper Goods greeting cards shine a light on Black culture, making positive representations of Black people, couples, and families the centerpiece of their designs. Their Valentine’s greetings include Galentine’s cards and cards for sisters and mothers to honor all types of love. Better yet, the offerings don’t stop with cards. There are notebooks, key chains, calendars, and more. 

Effie’s Paper is a lifestyle brand for the young and young-at-heart women on your Valentine’s shopping list. The designs are fun with touches of whimsy and winks to pop culture touchstones. Perfect travel mugs, desk accessories, or stationary for the gal in your life that is going non-stop and looks cute doing it. 


Candles get a bad rep as a lazy gift, but in reality, candles are an intimate gift. Scents are strongly tied to memories and Paddy Wax Candles’ candles are designed to be those memory-makers. If your Valentine is a bibliophile, The Library Collection pairs quotes from literary greats with fragrances. For instance, we love the Charlotte Bronte featuring notes of bergamot, lemon, and nutmeg. If you’re overwhelmed by the massive selection, there’s a gift guide and even a fragrance quiz to help you find the right fit. 

Surprise your astrology-loving sweetie with a zodiac candle by Modern Theory. The Astrology Collection captures the essence of each sign in a combination of distinctive fragrances. Bonus points: all Modern Theory products are clean and non-toxic. 

Jewelry & Accessories 

BingBangNYC jewelry epitomizes cool girl/guy street style. The Jordan High Top necklace is a bestselling mini replica of the Retro Air Jordan 1s plated in 14k gold and a perfect gender-neutral gift. Choose from one of the sweet or salty nameplate necklaces or create a custom design for your best guy or gal. 

Fair Anita sells cute jewelry, accessories, and bags that are cute, affordable, and ethical. What more do you want in a Valentine gift? Fair Anita challenges the norms by creating supply chains that invest in women every step of the way. It’s more than fair wages, it’s collaborating with more than 8,000 artisans across nine countries to create products that you can gift proudly. 

Why not switch things up this Valentine’s Day and gift yourself something special? FredandFar is a self love jewelry company and movement. The Self Love Pinky Ring represents a daily reminder to choose YOU. Make a commitment to love and care for yourself in 2022. 

Home Goods & Games

The ethos at Pretti Cool is practical and fun. The quality products are intentionally designed, ranging from jewelry to planters. The aesthetic is minimalism with a pop of color. Perfect for the design-lover in your life. 

Did your Valentine become a puzzle guru during quarantine? Ordinary Habit sells stunning, limited edition puzzles featuring one-of-a-kind works of art. Support two small businesses at once when you shop the Ordinary Habit bundles. Each limited bundle comes with a puzzle with a matching small-business-sourced goodie like this Studio Proba pillow.  

Plants & Flowers

Flowers for Valentine’s Day never go out of style. But, there are always ways to make them more stylish. Enter, itsbyu, where you can send farm-fresh flowers with easy-to-follow arrangement instructions to your DIY Valentine. You can order one time only or sign up for a subscription kit to deliver joy monthly. 

If your Valentine has a black thumb, they might appreciate a visit from The Plant Fairies. The indoor plant consultants will virtually “walk” through a space and create a custom plant design to fit any decor and budget—all to be delivered, installed, and maintained by the fairies. 

Beauty & Skincare 

Lip Esteem’s mission is to make their customers feel good, “one tube at a time”. The plant-based, gluten free, and cruelty free products look good on a wide range of skin tones and lip profiles. Surprise your Galentine with a lip stick, lip gloss, lip line, or all three! 

LAMIK Beauty delivers their Makeup Refresh Box at the beginning of each season to quite literally refresh your routine. Give it to your bestie who is always on top of the latest trends and loves to switch up her look. Even better, LAMIK’s products are all natural, organic, and vegan. 

Owner Melissa Fernandez carefully selects everything Gold & Grit carries. The native Brooklynite has an eye for style and stocks handmade jewelry and homegoods but the crown jewel of Melissa’s shop may be her “apothecary” selections. Products include hand-crafted herbal creations from Fat and the Moon; face, body and lip butters from The Best Kind; and Linear Beauty’s cocoa lotion bar. 

Lana Ogilvie’s 30 years as a beauty model exposed her skin to a LOT of products. This led to Lana discovering natural skincare years before the trend took off and founding LANA OGILVIE COSMETICS. The oils, serums, and lotions are non-toxic and free from parabens, silicone, synthetic dyes or fragrances, petroleum and mineral oil.

Food & Drink

For couples that drink together, Pomp & Whimsy’s CocktailGram is a fun and spirited way to celebrate. Answer a few simple questions and they’ll send you a signature recipe and toast. Shop their collection of spirits for the ingredients and impress your date with a drink just for you two. 

Why send a regular box of chocolates when you could send Noteworthy Chocolates? Send a personalized note made from premium fair-trade chocolate and laser engraved with a message. Choose from milk, white, or dark chocolate and a variety of heartwarming designs for any sweetie you are looking to spoil. 

Last but not least on our Valentine’s Day gift guide, if your Valentine prefers savory to sweet, send them a specially crafted charcuterie or cheese board from Casero Austin. The boards come straight to your door ready to entertain. Complete  with a board and utensils, your cheeses and/or charcuterie comes beautifully arranged with fruits, pickles, olives, and whatever accouterments complement your choices.  

We hope you enjoy this Valentine’s Day gift guide! For more small business tips and inspiration create a free account on Hello Alice or subscribe to our weekly newsletter.