Eduardo Rodriguez, Wolfsmiths Heights
Hello Alice Mascot Ziggy

Meet Your Small Business Navigator

No matter your destination, Hello Alice’s nimble rabbit knows the way. Leap through milestones and avoid dead ends with a journey personalized to where you live, what you're building, and where you’re trying to go.

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Alice in Wondering Key Hole

Join Nearly Half a Million Small Business Owners

Hello Alice believes in you – women, men, people of color, U.S. Veterans, the LGBTQ+ community, people with disabilities, and all entrepreneurs that aspire to make change. At every milestone, learn from people that have walked your path.

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Small business owner community

Own Your Small Business Adventure

Wherever you are in your small business adventure, look no further for everything you need to launch, fund, grow and manage your big idea.


Navigate critical early decisions to get your business up and running.

Get started Click to learn more about starting your business

Open doors to new sources of funding, from time-sensitive grants to equitable loans.

Find funding Click to learn more about funding your business

Build an audience of enthusiastic fans, followers, customers, and subscribers.

Get customers Click to learn more about growing your business

Plan, strategize, and implement proven systems to lead your team to success, however you define it.

Optimize your business Click to learn more about managing your business

Every entrepreneur has an adventure to learn from.

The heroes at Hello Alice are small business owners like you, forging new paths to accomplish the extraordinary. Look to these role breakers for wisdom, support and validation at every milestone.

A Note From Our Founders

Like you, we set out on an adventure to build something meaningful. Like you, we experience the hurdles and magic of owning a business. We built Hello Alice to open doors and break down barriers so every entrepreneur can forge their own path.

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