Welcome to Wonderland

The Year of YOUR Small Business Starts Now

No matter where you are in your business journey, make 2022 your best year yet. As part of our celebration of the Year of Small Business, Hello Alice is here to provide access to funding, tools, and resources to help you grow your business.

Get started
Annabelle, Nicole & Joseph, Owners Spadet, Inner Me, Bell & Iron Tattoo
Eduardo Rodriguez, Wolfsmiths Heights
Eduardo Rodriguez
Wolfsmiths Heights
Ziggy poking his head up out of a hole.

Meet Your Small Business Navigator

No matter your destination, Hello Alice’s nimble rabbit knows the way. Leap through milestones and avoid dead ends with a journey personalized to where you live, what you’re building, and where you’re trying to go.

Get started
An illustrated image of an old-style key being inserted into a keyhole.

Join Half a Million Small Business Owners

Hello Alice believes in you — women, men, people of color, veterans, the LGBTQ+ community, people with disabilities, and all entrepreneurs that aspire to make a change. At every milestone, learn from people that have walked your path.

Find your people
A 4x4 image grid of smiling people of all ages, genders, and races.

Own Your Small Business Adventure

Wherever you are in your small business adventure, look no further for everything you need to launch, fund, grow and manage your big idea.

An illustrated image of a door opening to a staircase.
Launch

Navigate critical early decisions to get your business up and running.

Get started Get started
An illustrated image of a sign post with two directional signs pointing left and right.
Fund

Open doors to new sources of funding, from time-sensitive grants to equitable loans.

Find funding Find funding
An illustrated image of a glass postion bottle with a cork.
Grow

Build an audience of enthusiastic fans, followers, customers, and subscribers.

Get customers Get customers
An illustrated image of a pocket watch.
Manage

Plan, strategize, and implement proven systems to lead your team to success, however you define it.

Optimize your business Optimize your business

Every Small Business Has a Story

The heroes at Hello Alice are small business owners like you, forging new paths to accomplish the extraordinary. Look to these role breakers for wisdom, support, and validation at every milestone.

4 Inspiring Female Entrepreneurs Give Small Business Advice featured image
Hello Alice

4 Inspiring Female Entrepreneurs Give Small Business Advice
4 Inspiring Small Business Pivot Examples featured image
Hello Alice

4 Inspiring Small Business Pivot Examples
Ron Fortin on Founding Homeschool Spanish Academy featured image
Hello Alice

Ron Fortin on Founding Homeschool Spanish Academy
Meet more owners

A Note From Our Founders

Like you, we set out on an adventure to build something meaningful. Like you, we experience the hurdles and magic of owning a business. We built Hello Alice to open doors and break down barriers so every entrepreneur can forge their own path.

An image of our founders looking at each other laughing and their signatures, with Carolyn Rodz and her signature on the left, and Elizabeth Gore and her signature on the right.

Ready to Start Your Journey?

It’s time to discover what you need to grow your business. Hello Alice is here to guide you with funding, expert advice, and a supportive community at every step of your entrepreneurial journey.

Start your journey
A illustrated passport with Ziggy in the center that has two documents hanging out of it. There is also an illustrated compass and a rubber stamp on each side of the passport set on top of fluffy clouds.