Hello Alice Cookie Statement

Updated: Jan 2, 2024

Hello Alice is owned and operated by Circular Board Inc. (“Hello Alice”, “we”, “us”, and “our”). This Cookie Statement explains how we use cookies and similar technologies in the course of our business, including through our websites that link to this Cookie Statement, such as www.helloalice.com, app.helloalice.com, or any website or mobile application owned, operated or controlled by us (collectively, “Hello Alice Sites” or “Hello Alice Site”). It explains what these technologies are and why we use them, as well as your rights to control our use of them. Capitalized terms used and not otherwise defined in this Cookie Statement have the meanings given to those terms in our Privacy Policy or Additional Terms.

What Are Cookies?

Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information.

Cookies set by the website owner (in this case,  by ” Hello Alice”) are called “first party cookies”. Cookies set by parties other than the website owner are called “third party cookies”. Third party cookies enable third party features or functionality to be provided on or through the website (e.g. like advertising, interactive content and analytics). The parties that set these third party cookies can recognize your computer both when it visits the website in question and also when it visits certain other websites.

Why Do We Use Cookies and Other Tracking Technologies?

We use first party cookies for several reasons. Some cookies are required for technical reasons in order for our Websites to operate, and we refer to these as “essential” or “strictly necessary” cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience on our Online Properties. 

Third parties serve cookies through our Websites for advertising, analytics and other purposes. This is described in more detail below.

How Can I Control Cookies?

You have the right to decide whether to accept or reject cookies. Essential cookies cannot be rejected as they are strictly necessary to provide you with services (see below which cookies are essential to our site’s operation).

In addition, most advertising networks offer you a way to opt out of targeted advertising. If you would like to find out more information, please visit https://www.youronlinechoices.com

Cookies Served Through Hello Alice Websites

The specific types of first and third party cookies served through our Websites and the purposes they perform are described in the table below (please note that the specific type of cookies served may vary depending on the specific online properties you visit)

Essential Website Cookies

These cookies are strictly necessary to provide you with services available through our Hello Alice Sites and to use some of its features, such as access to secure areas. Because these cookies are strictly necessary to deliver the Hello Alice services, you cannot refuse them without impacting how the Hello Alice platform functions. You can block or delete them by changing your browser settings, as described under the heading “How can I control cookies?” in this Cookie Statement.

Categories Cookies
Name Domain

Hello Alice Application

These cookies are strictly necessary to provide you with services available through our Hello Alice Sites and to use some of its features, such as access to secure areas.

_session_id app.helloalice.com
appSession app.helloalice.com


These cookies are necessary for user authentication, single sign on, multi-factor authentication, attack protection, and overall security.

auth0 auth.helloalice.com
auth0_compat auth.helloalice.com
did auth.helloalice.com
did_compat auth.helloalice.com
_csrf auth.helloalice.com

Performance & Functionality Cookies

These cookies are used to enhance the performance and functionality of our Hello Alice Site. They help us to know which pages are the most and least popular and to see how visitors move around the Hello Alice Site. Although important to us, these cookies are non-essential to the use of the Hello Alice Site. However, without these cookies, certain functionality may become unavailable.

Categories Cookies
Name Domain

Hello Alice

These cookies are used to enhance the performance and functionality of our Hello Alice Sites but are non-essential to their use.

introMilestone app.helloalice.com
CookieConsent app.helloalice.com

New Relic

New Relic views and analyzes massive amounts of data, and provides actionable insights in real-time for software. These cookies help track visitor usage, events, target marketing, and measure application performance and stability.

ajs_user_id .helloalice.com
ajs_anonymous_id .helloalice.com

Analytics and Customization Cookies

These cookies collect information that is used either to help us understand how our Hello Alice Sites are being used or how effective our marketing campaigns are, or to help us customize our Hello Alice Sites and application for you in order to enhance your experience. These cookies may be set by us or by third-party providers whose services we have added to our pages.

Categories Cookies
Name Domain


This cookie records activities on the Hello Alice Site so that we can understand how the Hello Alice Site is used.

fs_uid .helloalice.com


These are set by Google Analytics. They are used to calculate visitor, session and campaign data for our Hello Alice Site analytics reports.

G_ENABLED_IDPS .app.helloalice.com
G_AUTHUSER_H .app.helloalice.com
_gid .helloalice.com
_ga .helloalice.com
_gat_UA .helloalice.com


This cookie is used to help Hello Alice understand user behavior and trends while interacting with our site.

amplitude_id .helloalice.com

Advertising (Targeting) Cookies

These cookies are used to make advertising messages more relevant to you and your interests. They also perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed, and in some cases selecting advertisements that are based on your interests.

Categories Cookies
Name Domain


These cookies and tracking pixels enable behavioral advertising and analytics by Facebook.

_fbp app.helloalice.com
Fr .facebook.com


These cookies enable behavioral advertising and analytics by Google.

_gcl_au .helloalice.com


These cookies help understand user's sessions on the application.

__hssrc .helloalice.com
hubspotutk .helloalice.com
__hssrc .helloalice.com

Other Tracking Technologies

We and our third-party partners may use other, similar technologies from time to time, like web beacons, SDKs, pixels (or “clear gifs”) and other tracking technologies. Pixels are tiny graphics files that contain a unique identifier that enable us to recognize when someone has visited our Hello Alice Sites or, in the case of web beacons, opened an email that we have sent them. This allows us, for example, to monitor the traffic patterns of Visitors from one page within our Hello Alice Sites to another, to deliver or communicate with cookies, to understand whether you have come to our Hello Alice Sites from an online advertisement displayed on a third-party website, to serve targeted advertisements to you and others like you, to improve site performance, and to measure the success of marketing campaigns. While you may not have the ability to specifically reject or disable these tracking technologies, in many instances, these technologies are reliant on cookies to function properly; accordingly, in those instances, declining cookies will impair the functionality of these technologies.

Targeted Online Advertising

Third parties may serve cookies on your computer or mobile device to serve advertising through our Websites. These companies may use information about your visits to this and other websites in order to provide relevant advertisements about goods and services that you may be interested in. They may also employ technology that is used to measure the effectiveness of advertisements. This can be accomplished by them using cookies or web beacons to collect information about your visits to this and other sites in order to provide relevant advertisements about goods and services of potential interest to you. The information collected through this process does not enable us or them to identify your name, contact details or other details that directly identify you unless you choose to provide these.

How Often Will You Update This Cookie Statement?

We may update this Cookie Statement from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons. Please therefore re-visit this Cookie Statement regularly to stay informed about our use of cookies and related technologies.

The date at the bottom of this Cookie Statement indicates when it was last updated.

Where Can I Get Further Information?

If you have any questions about our use of cookies or other technologies, please email us at [email protected].