About Us

Step Into Our Story

Small business ownership is a strange and special journey that calls only the bravest, most curious, and obsessively driven. In other words, entrepreneurs. Adventurers. You.

Ziggy standing in front of a keyhole shaped door to Wonderland

Once Upon a Time…

We were new to entrepreneurship and all its discoveries, joys, and hurdles – a small business helping small businesses discover the most direct path to success. As a woman and minority owned company, we know how critical it is to open doors and remove barriers for all who come with us on these uncharted paths. Our mission became an obsession to ensure every entrepreneur in the New Majority has what they need to launch and grow their own small business adventure.

Owner Spotlight

Pamela Blair

Pamela and Jeffrey Blair started EyeSeeMe African American Children’s Bookstore in 2015 to offer titles that feature African American characters and celebrate the contributions of Black inventors, writers, and other historical figures. The store received a Hello Alice COVID-19 Business for All Emergency Grant that helped them adapt to online sales and curbside pickups during the pandemic.

Pamela Blair, Co-Owner of EyeSeeMe Bookstore

The Characters of Wonderland

Meet the Hello Alice team, as diverse and passionate as the entrepreneurs we serve, with an unwavering commitment to small business owners like you. We always say the best part of the journey is the people we meet along the way.

Ziggy staking a flag at the top of a mountain

Work With Purpose

If you believe in our mission to help all small business owners succeed, perhaps you’d like to join the team working toward it every day. Start a job full of passion, great benefits and career growth.

A group of Hello Alice employees at a company picnic


Feeling curious? You’re our kind of person. Visit our frequently asked questions to see if we’ve magically answered exactly the thing you’re wondering.

Ziggy standing in front of a clipboard