NYC Entrepreneurs Sleigh the Season with Hello Alice, Shopify, and TikTok

EventsNov 22, 2022 2 min read NYC entrepreneurs enjoy wine, snacks, and networking at a festive seasonal event.

Hello Alice and our partners at Shopify and TikTok were delighted to host New York City small business owners for two at-capacity, in-person events designed to help owners sleigh the season on Tiktok this holiday and long after. 

Hundreds of small business owners from our NYC community gathered in Shopify’s SoHo space on October 19 and November 15 to learn how to attract customers on Tiktok and set up a strategic plan for success, while enjoying light bites, free headshot opportunities, swag, and convivial networking all around.

During each event, our friends at TikTok were joined by special guest creators — including TikTok sensation and commercial filmmaker Grace Wells, who has over 2.4M followers and 52M likes — to discuss tips and tricks for optimizing trends, finding and attracting new customers, turning hearts into carts, and building success on the fastest-growing social media platform.  

“TikTok is unique in a lot of ways,” Grace told the group. “The discoverability is absolutely insane. You can be an account with zero followers and have a video that gets literally 20 million views.” She encouraged owners to take advantage of the many TikTok tools available to help them. “The reply comment feature for videos, the duet feature, the stitch feature — there’s so many ways that you can enhance the engagement and the connection you have with your audience.”

Thank you to every small business owner who attended, asked questions, and made these events two nights to remember. 

Next, we’re taking the event over to Los Angeles on December 6 — register here to sleigh the season in LA.

Additional Support for Your Small Business

Free Shopify and TikTok Guides

New Grant Opportunities

Visit the Small Business Funding Center to find new grant opportunities and lending options, including:

Upcoming Hello Alice Events

Get ready for success in 2023 with experiences designed to help you reach your goals:

Learn more about getting forward focused on 2023 with Hello Alice.

Free Resources From Our Partners

  • Do you live in NYC or LA? The Shopify calendar is jam-packed with pop-ups, workshops, art parties and more.  See what’s upcoming in NYC or LA.
  • Download your free TikTok Holiday Playbook for in-depth tools and resources to help build the business of your dreams on TikTok.