Impact Reports

Our 2021 AAPI Small Business Owner Report

May 24, 2021
2 min read

This May, we’re celebrating Asian American and Pacific Islander (AAPI) Heritage Month by sharing amazing products from AAPI-owned small brands. But we also wanted to ask our more than 17,000 AAPI small business owners a few questions to learn more about who you are and what you need.

AAPI Small Business Owner Demographics

Based on anonymous profile data and thousands of survey responses, here’s what you told us:

  • The majority of AAPI owners on Hello Alice are women (54%) and over 40 (62%).
  • The top three industries for AAPI entrepreneurs on Hello Alice are Food and Beverage (22%), Healthcare and Wellness (13%), and Beauty and Self-Care (12%).
  • 48% of AAPI owners told us that customer referral was their top acquisition channel.
  • 55% of AAPI-owned small businesses record annual revenue greater than $100,000

You can view the complete findings of our analysis in the 2021 Hello Alice Asian American and Pacific Islander Impact Report. Created in partnership with the Global Entrepreneurship Network, SEARAC, Welcome to Chinatown, and ACE NextGen, the document will be used to educate business leaders and help AAPI owners get the resources they need to come back from the challenges of the last year stronger than ever.

AAPI Small Business Owner Needs

Front and center in the report is the troubling rise of anti-Asian hate incidents, with small businesses cited as the primary location of discrimination. AAPI owners also told us that operating their business was one of their greatest business challenges, eclipsed only by raising capital. In spite of these challenges, AAPI owners continue to show up for their employees and communities through a commitment to making a positive impact with their small businesses with fair wages, jobs for underserved communities, and donations to nonprofits. 

AAPI owners should also bookmark our newly launched Funding Center, which collects grant opportunities from our partners and around the web.

Download the full Hello Alice Impact Report

For more small business tips and inspiration create a free account on Hello Alice or subscribe to our weekly newsletter.