New Majority

16 AAPI-Owned Small Businesses To Support

In honor of Asian American Pacific Islander (AAPI) Heritage Month, Hello Alice collected some of our favorite AAPI-owned businesses for you to check out.

May 13, 2021 · 3 min read
Soaps from 700 Rivers, an all-natural soap brand founded by Catherina Gomes.

In honor of Asian American Pacific Islander (AAPI) Heritage Month, we’re highlighting AAPI-owned businesses that you can support this month and all year long. Ahead, find some fantastic AAPI-owned businesses from the Hello Alice community.

Sugarbird Sweets

Scones delivered right to your doorstep? Yes, please! Founded by Kei Okumura, Sugarbird Sweets offers a variety of scones and baked goods for your next afternoon tea. With flavors like Fig Rosemary and Black Sesame White Chocolate, the scones can be delivered already baked or in frozen doughs so that you can make them at home.


This St. Louis-based company makes hand-poured candles in small batches, using clean and minimal ingredients. Dianna Allen started TERRA to capture the aromas from the natural environment.


Officewear, but make it comfortable? This clothing brand provides comfy, functional workwear clothing for women.


Looking for a plant-based alternative to milk? JOI creates plant milk concentrates where you can easily create your own almond, cashew, and oat milks at home.

700 Rivers

Founded by Catherina Gomes, 700 Rivers offers all-natural soaps that are made by Bangladeshi artisans who have escaped human trafficking and are now provided fair living wages.


MAIKA makes bags crafted from recycled canvas, vegan leather, and eco-friendly pigments. Each bag design is illustrated in-house in their Oakland, California, studio.

Erica Recto Art

Find wheel-thrown ceramics like mugs, planters, and bowls created by artist Erica Recto.


Omsom offers ready-made sauce packets, or “starters,” for dishes like Vietnamese Lemongrass BBQ or Korean Spicy Bulgogi. Started by sisters Vanessa and Kim Pham, Omsom regularly collaborates with chefs to bring authentic flavors to its starters.

Nā Mea Hawaiʻi

Nā Mea Hawaiʻi carries an assortment of goods made by local farmers, small businesses, and artisans in Hawaii. Find everything from stationery, art prints, coffee and tea, bath and body products, and more. The store also sells books focused on Hawaii and the Pacific through their bookstore, Native Books.

Purpose Tea

Founded by Chi Nguyen, Purpose Tea offers bottled purple tea beverages with flavors like Coconut Lime and Watermelon Mint. The beverage company also donates a portion of sales to lift female tea workers from poverty.


Sijo offers home essentials like beddings, loungewear, and aromatherapy products. Focused on creating eco-friendly bedding, their French Linen Bedding collection is sourced in small batches and is made from the flax plant, a sustainable fiber.

Harlow & Grey

Planning an event? Harlow & Grey has everything you need from stylish plates and napkins to decorative garlands and place cards.


This ice cream shop incorporates South Asian spices of founder Pooja Bavishi’s childhood. Try flavors like Lemon Cardamom, Orange Fennel, and Red Chili Chocolate. Their brick-and-mortar shop is located in Brooklyn, but the ice creams can be shipped nationwide to your door.


This beauty brand specializes in skincare for sensitive skin. All of their products are made with olive oil and formulated by founder and biochemist Annabelle Santos.


This tea shop offers loose leaf teas, herbal teas, and matcha from around the world. Co-founders Amy Truong and Lani Gobaleza sources most of their products from family-owned tea gardens in East Asia and Southeast Asia. Paru also offers virtual tea tastings for small groups and teams.

Rue Saint Paul

Based in Brooklyn, Rue Saint Paul offers an array of new and pre-loved clothing from sustainable brands online. The store also offers fashion that you can rent for 14 days.

Looking for more small businesses to discover? Our friends at Shop South Asian features South Asian-owned businesses that you can support.