You Found a Rabbit Hole

Barbara Jude Frerichs knows what it’s like to turn pain into profit. The idea for her business, High Heel Hero, started because of an injury. “After being run over in 2000 and in a leg cast on and off for over five years, I couldn’t wear my heels,” says Frerichs. Her feet would swell and […]

It’s been a long journey since Maggie Callahan ditched her big-firm legal career in 2013 to start Maggie Louise Confections. After training at culinary school and lots of hands-on experimentation, her Austin-based chocolate brand — one that mixes “delicious flavor and high quality ingredients with fashion-forward, artistic design” — has definitively broken the mold in […]

Those of us who no longer live where we grew up all have flavors we miss. It may be a hard-to-find cheese, a vegetable that doesn’t grow in our new home, or our mother’s inimitable recipes. But the van Blommestein family did more than sigh and salivate: They created a business. Ayoba-Yo is the result […]

Even those of us who devote our lives to small business don’t always walk the walk. Amazon can be so very, very convenient. But it’s important to us at Alice to shop small and local whenever we can. That’s why, when choosing the staff gifts for Alice’s holiday retreat, chief of staff Jillian Benvenuti had […]

“I definitely didn’t think, I want to be a venture capitalist,” says Alison Rapaport, CFA and vice president of Serena Ventures. A few short years ago, she was on track to forge a storied path in big business, the world of stocks, bonds, currencies, and commodities. She graduated from the Wharton School of Business magna […]

Finding a following for her company, Shoe Gummi, was no problem for Shantel Jackson. She currently has 1.4 million followers on Instagram. “Building my following with Shoe Gummi came naturally, and it was built from my own personal following,” she explains. The company, which launched its MVP (minimum viable product) this week, already had 16,500 […]