You Found a Rabbit Hole

Here at Alice, we support small businesses owned by women, people of color, LGBTQ+ people, veterans, people with disabilities, and other historically underrepresented groups—or what we like to call the New Majority. New Majority businesses are the backbone of the U.S. economy: More than 8 million businesses are owned by people of color, and 12 […]

As a solopreneur, Jayla “Yaya” Williams doesn’t have anyone else to lean on when it comes to finding opportunities for her business. That’s why she’s grateful for Hello Alice. Styles by Yaya Williams first stumbled upon the site in March of 2019 when she was looking for funding for her business. The 26-year-old founder established […]

If there’s one battle military spouses are losing, it’s the struggle to find a community of like-minded business owners. That’s one reason why co-founders Flossie Hall and Moni Jefferson hatched the idea for the Association of Military Spouse Entrepreneurs (AMSE) in summer 2019. “It’s about a need for that one-on-one,” says Hall, a Navy spouse […]

Little Feminist founder Brittany Murlas says she learned a great deal at Alice’s last Circular Summit, but in particular, she now lives by one sentence she heard. “Someone said, ‘There is no growth in the comfort zone and no comfort in the growth zone,’” she recalls. She realizes that it’s her job as an entrepreneur […]

Who made the cut in the annual Startup of the Year competition? Get to know the winners.

Not everyone starts their business at full power right from the beginning. Plenty of things keep us from committing our whole selves. Paying the bills is one of the biggest. But there’s no reason your side hustle can’t become your full-time gig. Rilee Acrey of Balloon Works knows. Just a few months ago, she was […]