At Hello Alice, we love a good milestone, and August 26, Women’s Equality Day, is one worth celebrating. It marks the anniversary of the 19th Amendment, the legislation that gave (some) women the right to vote in 1920. But while we’ve come a long way, true equity? That’s still a work in progress, especially in the world of entrepreneurship.
That’s why this day is more than just a historic footnote. It’s a chance to recognize the resilience, creativity, and leadership of women business owners who are shaping the future, not just of commerce, but of culture, community, and possibility.
Let’s talk about where women entrepreneurs stand today—and spotlight one founder whose journey embodies everything this day represents.
Women Are Starting More Businesses Than Ever—But…
The numbers tell a powerful story. In the U.S., women own a remarkable 42% of all businesses. That’s nearly 13 million companies generating a combined $1.9 trillion in revenue annually. From local shops to tech startups, women are building businesses with bold ideas and big impact.
And yet:
- Only 2% of venture capital goes to women-led startups
- Women founders receive smaller loans and face higher rejection rates
- Women of color face the steepest barriers of all
This isn’t about capability—it’s about access.
That’s why platforms like Hello Alice exist: To change the systems, surface the funding, and offer guidance that helps every entrepreneur thrive.
Overcoming the Hurdles, Together
The challenges women face in business are often different from those their male counterparts encounter. Many of our community members share stories of not being taken seriously, of having to work twice as hard to be considered half as credible, and of struggling to build the robust networks that are so crucial for growth. There’s also the persistent societal bias that can lead to “imposter syndrome,” a feeling of self-doubt that can be particularly pervasive among women in leadership roles.
This is where the spirit of Women’s Equality Day truly comes to life for us. It’s a reminder that we are stronger together. Just as the suffragists united to demand change, today’s women entrepreneurs are building powerful communities to uplift and support each other.
Hello Alice was built on this very idea. We know that as a small business owner, you’re wearing all the hats. You’re the CEO, the CFO, the head of marketing, and the janitor—all before noon. The last thing you need is to feel like you’re going it alone.
We see our role as a trusted guide, helping you navigate the complexities of entrepreneurship with clarity and confidence. We provide the tools, resources, and connections you need to turn your vision into a thriving business, because we believe that when women succeed, we all succeed.
Meet The Flora Culture: Where Biophilia Meets Bold Vision
In the heart of Houston, Jemine Oakes and her husband, Matthew, are doing more than just selling plants. They’re cultivating peace, community, and possibility through their boutique plant and floral design studio, The Flora Culture.
What started as a dream between two creatives—Jemine with a background in communications and Matthew in architectural design—has grown into a space where people gather, learn, and connect with nature through thoughtfully curated experiences.
But building that dream? It took more than soil and sunlight.
“As the business owner, you are the vision starter. You are the dream starter. Everything that comes after that is delegation.” — Jemine Oakes
In 2024, Jemine took a leap: She decided to go all in on marketing. That meant pulling herself off payroll to pay for expert support. It meant trusting the process—and her team. And it worked. New customers started showing up, workshops sold out, and community partnerships flourished.
Her leadership motto? Dream, then delegate.
“Sometimes we hired a graphic designer or a marketing person… even if it means I’m going to take a cut, I’m going to take myself off payroll for a few months just so I can pay my staff.”
That kind of strategic sacrifice is what makes small business owners like Jemine superheroes in disguise.
Let’s Keep Showing Up for Women Business Owners
If you’re a woman entrepreneur—or you’re dreaming about becoming one—know this: You’re not alone.
Hello Alice is here to:
✅ Connect you with grants, loans, and resources
✅ Offer smart, no-fluff business education
✅ Introduce you to a community of 1.5M+ founders who understand your journey
Whether you’re figuring out your marketing strategy or looking for your first point-of-sale system, we’ve got your back.
Ready to take your next step?
👉 Sign up with Hello Alice to access business tools, funding opportunities, and expert resources tailored for women entrepreneurs like you.
Final Word?
Your business is a vision worth investing in. Let Women’s Equality Day be your reminder to keep going, keep building, and—when you’re ready—delegate like a boss.
Because equity isn’t a finish line. It’s something we build together.