New Majority

Find New Majority-Owned Small Businesses to Shop With Easily

November 26, 2019
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Here at Alice, we support small businesses owned by women, people of color, LGBTQ+ people, veterans, people with disabilities, and other historically underrepresented groups—or what we like to call the New Majority. New Majority businesses are the backbone of the U.S. economy: More than 8 million businesses are owned by people of color, and 12 million businesses are owned by women, half of whom are women of color.

You can support New Majority-owned businesses, too, by buying gifts for your loved ones from them. It’s easier now than ever, especially with this handy list of gift guides and directories.

Women-owned businesses:

Black/African American-owned businesses:

Latinx-owned businesses:

Native American-owned businesses:

Asian American-owned businesses:

LGBTQ+-owned businesses:

Businesses owned by people with disabilities:

Veteran-owned businesses:

We want to make this list as inclusive of New Majority business owners as possible. Are we missing something? Let us know by emailing [email protected].