Here at Alice, we support small businesses owned by women, people of color, LGBTQ+ people, veterans, people with disabilities, and other historically underrepresented groups—or what we like to call the New Majority. New Majority businesses are the backbone of the U.S. economy: More than 8 million businesses are owned by people of color, and 12 million businesses are owned by women, half of whom are women of color.
You can support New Majority-owned businesses, too, by buying gifts for your loved ones from them. It’s easier now than ever, especially with this handy list of gift guides and directories.
Women-owned businesses:
- Women-Owned Businesses to Shop This Black Friday
- We Are Women Owned
- Women Owned Business Directory
- The Helm
Black/African American-owned businesses:
- Black-Owned Businesses: Clothing, Jewelry, and Accessories
- Clever and Creative Black-Owned Holiday Gifts You Won’t Be Able to Resist
- Buy Black: The 2019 Black-Owned Holiday Gift Guide
- Official Black Wall Street
- Support Black Owned
Latinx-owned businesses:
- Shop Latinx
- Latina-Owned Businesses
- Latina-Owned Skincare Brands
- Latinx Owned Businesses to Shop From This Holiday Season
Native American-owned businesses:
Asian American-owned businesses:
LGBTQ+-owned businesses:
- LGBTQ-Owned Businesses to Support
- National LGBT Chamber of Commerce
- Lesbian-Owned Businesses and Queer Shops To Support This Holiday Season
- LGBTQ-Owned Businesses That Are Changing the World
Businesses owned by people with disabilities:
Veteran-owned businesses:
- The Rosie Network
- Veteran-Owned Businesses to Hit This Holiday Season
- Veteran Owned Business Directory
We want to make this list as inclusive of New Majority business owners as possible. Are we missing something? Let us know by emailing [email protected].