Small Business Funding

Announcing the Winners of the 2021 Stacy’s Rise Project!

September 14, 2021
2 min read

Hello Alice and PepsiCo are proud to introduce the Stacy’s Rise Project Class of 2021!

Created to help bridge the funding gap for female founders, the Stacy’s Rise Project has been connecting and empowering women business owners for years. In addition to a $10,000 grant, winners receive four months of professional advertising services and executive mentorship to help them follow in the footsteps of Stacy Madison, the woman behind Stacy’s Pita Chips.

Get to know the latest members of the Stacy’s Rise Project and their plans for the grant funds below!

Pop Goes the Waffle

Sara Fludd | St Petersburg, FL

“This grant will be used to help me get Pop Goes the Waffle into homes across the United States. A professionally designed e-commerce website and revamped packaging and shipping boxes are at the top of my wishlist.”

Todo Verde

Jocelyn Ramirez | Los Angeles, CA

“This funding will be used towards our launch efforts for our first plant-based product line of seasoning helping our community in making more easy, delicious, and culturally relevant meals at home.”

The Vegan Knife

Julie Butcher | Estero, FL

“This grant will be a life changer! Winning this grant will allow our business to be laser-focused on marketing and PR. Our marketing efforts will allow us to increase brand recognition and continue to build a brand that consumers love and trust!”


Adrienne Walker | Capitol Heights, MD

“If we’ve learned anything through the process of being an entrepreneur, it’s that there is always so much more to learn. Thank you to Stacy’s Rise for bringing together an awe-inspiring group to learn and network with!”


Alberta Liao | Millbrae, CA

“This grant will be used to cover operational costs for the additional sales that we were able to get as well as for the marketing/PR needed to grow brand awareness!”

Balakian Farms

Amber Balakian | Reedley, CA

“The grant will allow us to scale our e-commerce sales channel, and in turn grow our business. This will give us broader customer reach and opens up the possibility to expand our offerings of other healthy food products.”


Sue Kakuk | Minneapolis, MN

“I will dedicate additional funding to R&D and launching new products that include up-cycled ingredients (oats) and other sustainable ingredients. “

Kola Goodies

Sajani Amarasiri | San Francisco, CA

“This grant will help with mentorship and growth of omnichannel.”

Holmes Sweet Home

Samotria Holmes | Simpsonville, SC

“Access to non-dilutive funding is such a rare gem, and we are beyond thankful for this opportunity that will allow us to scale our business faster and meet our current product demands by partnering with a contract manufacturing team.”

Cater To Mom

Marsha Stephanson | Pflugerville, TX

“This grant offers an opportunity for Cater to Mom to continue to grow and meet the needs of moms postpartum and beyond.”

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