Small Business Tips and Tools

4 Tips to Perfect Your Social Media Marketing Strategy

August 11, 2020
2 min read

Everyone knows that social media is a fantastic marketing tool for business owners. But for those just starting out, it can be difficult to perfect your social media game so that it actually shows results, whether that be an increase in brand awareness, website clicks, or sales.

So how can owners use social media to their advantage?

We asked the Hello Alice community to share their trusty tips on navigating the social media world.

1. Be consistent

When starting out on social media, one founder says that posting consistently on social media is key when marketing digitally.

“The best tip is to remain consistent. Everything is on social media now and if you don’t remain consistent in posting, you can lose many people.”

— LaToya Wilson, founder of LR Wilson Consulting

2. Interact with your followers

Another owner also shares that being active on social media results in powerful engagements with your audience.

“Definitely try and interact [with your social media] every day, if not multiple times a day. Make a list of different things you want to post and follow that list; this allows you to [have] meaningful engagements.”

— Allan Shaw, owner of AWS Solutions

3. Schedule posts in advance

But what happens if you can’t make time during your busy week to post regularly? This founder uses online tools that can schedule your posts ahead of time, allowing you to focus your attention on other business needs.

“I use a scheduler called Later ( It was a bit of a challenge at first since I’m in no way tech-savvy, but once I got the hang of it, it saved me. I can schedule a week’s worth of posts in one day. I slot Saturday for that since the new week starts on Sunday.”

—  Deborah Daughetee, owner of Kymera Press

4. Create meaningful content

One owner says that creating content that resonates with your customers is essential when developing a successful social media marketing strategy.

“Create copy/content that resonates with your [brand]. Make it conversational. Share content that will inspire people to look at a situation from a different perspective. Show up as a thought leader in your area of expertise. Share the what and why and that will inspire people to ask you the HOW, and the HOW is what you monetize. Don’t be sales-y, but at the same time, always close with a call to action if you want your conversions to increase.”

—  Wendy Anderson, founder of Positive Influence Coaching

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