Hello Alice Closed Its Series B. Here’s What That Means for Small Business Owners Like You.

We’re investing every cent of our raise back into our mission to ensure business for all.

Jun 14, 2021 · 2 min read
Hello Alice Co-Founders Elizabeth Gore and Carolyn Rodz / Photo by Pocho Sanchez

Hello Alice is proud to announce our $21 million Series B raise that will unlock the next phase of our mission to ensure business for all.

Led by QED Investors with participation from new investors including Backstage Capital, Green Book Ventures, Harbert Growth Partners, and How Women Invest, this round also includes support from leading small business advocates, including Guy Fieri and Jean Case. These leaders are joining historic Hello Alice investors Silicon Valley Bank, Bumble, Phyllis Newhouse, Courtney Adeleye, Serena Williams, and others to ensure Main Street America builds back stronger than ever.

With the support of these investors, we can pursue our mission with renewed purpose. Hello Alice exists to make entrepreneurship an option for everyone, including people of color, women, men, immigrants, LGBTQ+ owners, veterans, owners with disabilities, and everyone with an entrepreneurial spirit.

What will the next phase of our evolution look like for you? You can look for the impact of this investment in three primary areas:

  • Better matching. Machine learning has always been the backbone of Hello Alice, helping us match you with the right resources, networks, and capital at the right time. Additional resources allow us to invest in the designers, data scientists, engineers, and other smart people who will supercharge our existing tools to guide entrepreneurs down their own unique paths. Over the coming months, you’ll notice changes big and small to our website to make it more powerful, easier to navigate, and indispensable to your small business journey.
  • Equitable access to capital. The number one barrier to owner success is access to capital. That’s why Hello Alice has distributed more than $20 million in grant funding and launched our Small Business Funding Center to gather opportunities from our partners and around the web. Going forward, we’ll be launching new programs to connect small business owners with the loans, credit, and other capital they need to succeed.
  • A new mobile experience. Our additional resources will fund the development of a mobile app so that our tools and resources are accessible and easy to use across smartphones, tablets, and other devices where owners spend most of their time. Grants, how-to guides, and a community of nearly half a million small business owners will only be a tap away.

We couldn’t be more excited to get started on this next phase of our journey together. Our team is listening to your feedback in the Business for All community, and make sure you’re subscribed to our newsletter to be the first to hear about new features and opportunities.