Black Business Community Connections

Through its Strive initiative, Mastercard is partnering with Hello Alice to cultivate local virtual community spaces where self-identified and interested Black entrepreneurs can gather to test big ideas, grow dreams, and strengthen connections. There’s nothing more powerful than community!

Hello Alice

Join Your Strive Community Space Today

The Strive city spaces are part of the Black Biz Corner, an engaging sector of the virtual Hello Alice Community developed in partnership with the NAACP.

Are you located in or near Atlanta, Birmingham, Los Angeles, New Orleans, New York, St. Louis, Dayton, or Washington, D.C.? Follow these steps to start connecting!

Log in or create a FREE account on

From your Hello Alice dashboard, click “The Hello Alice Community” in your user dropdown.

Once inside the virtual Hello Alice Community, find the 🔑Black Biz Corner and click into the 🏠Black Biz Founder Hub for the list of city spaces to join and unlock!

Featured Strive Cities

About Mastercard Strive


The Mastercard Strive program operated by Hello Alice is designed to provide an online platform where self-identified and interested Black-owned small businesses in Atlanta, Birmingham, Dayton, Los Angeles, New Orleans, New York, St Louis, and Washington, D.C connect.


Strive, an initiative of the Mastercard Center for Inclusive Growth, was created to help unlock access to digital tools, capital, and community for small business owners.


Strive also supports the company’s In Solidarity pledge to commit $500 million over 5 years to help close the racial wealth and opportunity gap.