New Majority

10 LGBTQ-Owned Small Businesses to Shop

June 15, 2021
2 min read

With nearly 1.4 million LGBTQ+ small business owners in the U.S. (and more than 14,500 on Hello Alice!), queer-owned businesses contribute $1.7 trillion to the economy. And what better way to support LGBTQ+ owners than by shopping at their businesses? Whether you’re in the market for clothing, home decor, books, or sports gear, a general rule applies: If you can buy it, you can bet there are quality LGBTQ-owned small businesses to supply it. 

This Pride Month, we’ve rounded up a list of LGBTQ-owned businesses from the Hello Alice community to help you support these owners now and all year round.

Show & Tell Concept Shop

Founded by Alyah Baker, the shop features their in-house Show & Tell Collection, a line of homemade apparel, accessories, and décor. The shop also offers a selection of ethical and sustainable goods from other brands.

Kaka’ako Kasuals

If you’re looking for some casual footwear, Kaka’ako Kasuals offers slippers, sandals, and reef walkers created by local artists and designers in Hawai’i.

18.21 Bitters

Want to make a better cocktail? Started by Missy and Kristin Koefod, 18.21 Bitters offers cocktail bitters, shrubs, syrups, and tonics made from fresh ingredients. Try mixers like Grapefruit Lavender Bitters and Blackberry Peppercorn Shrub.

Terrance Williams Designs 

Find handmade clothing and accessory pieces from designer Terrance Williams. From dresses to headbands, the pieces are ethically and sustainably crafted, with 5% of total revenue going to climate initiatives.

Pupster Bakery

Looking for treats for your furry friends? The New York-based Pupster Bakery makes vegan dog and cat treats using all-natural and organic ingredients. The bakery also offers custom orders where they can modify any recipe to meet your pets’ needs.


Outpatch offers stick-on patches without the need to iron or sew. Local artists design the patches, and a portion of the sales are donated to humanitarian and disaster relief organizations.

Maker & Moss

Maker & Moss offers artisan and sustainable furniture, décor, and furnishings for your home. The San Francisco-based retailer features a line of custom-made furniture crafted by hand.

Under the Umbrella Bookstore

Founded by Kaitlyn Mahoney, this bookstore offers new and used books written by queer authors and serves as a community space for people who identify under the “queer umbrella.”


For soccer lovers: ProReferee offers uniforms and equipment for soccer referees. Started by former competitive soccer player Jason Sholl, find professional uniforms, flags, whistles, cards, bags, and digital gadgets.

Birkenstock Village

In search of the right shoe? This family-owned shoe store has been around for more than 25 years and offers high-quality shoes, sandals, and socks.

We hope you support these LGBTQ-owned small businesses and others! Interested in joining the community of Hello Alice owners? Sign up for a free membership here for tools to grow your small business.