eBay Live x Up & Running Grant Program
eBay is giving back to the small businesses powering America. The eBay Live x Up & Running Grant is supporting the next generation of entrepreneurs — this time with a focus on live selling.
The eBay Live x Up & Running Grants, presented in partnership with Hello Alice and eBay, are here to help a new generation of entrepreneurs take their business to the next level. This program gives sellers the opportunity to become a leading eBay Live seller through grants, education, and support — turning live selling into real growth.
Through the eBay Live x Up & Running Grants, ten business owners will be selected to catapult their growth trajectory by scaling their business with eBay Live. Each grantee will receive:
- A $10,000 grant
- 1-on-1 onboarding, management, and marketing support with the eBay Live Team
- A full kit of pro-level live selling equipment
Grantees will be able to connect directly with buyers, build a loyal audience, and sell premium inventory live — turning engagement into sales and long-term growth.
Eligibility Criteria
To be eligible, the applicant must be:
- The leading executive (Founder, President, CEO, CFO, COO, or similar title) of the business
- A legal resident of one of the fifty United States, D.C., or Puerto Rico
- At least 18 years old (19 in AL and NE, 21 in MS)
The business must:
- Be an active seller on the eBay platform on or before December 1, 2025, with a seller rating of “Above Standard” or “Top Rated”
- Not be a recipient of any previous rounds of the eBay Up & Running program
- All sellers are eligible to apply, including current eBay Live sellers and those interested in joining the platform
Applicants will be required to submit a video response as part of the application. For a full list of eligibility criteria and program terms, please see the Terms and Conditions. Questions? See FAQ
For a full list of eligibility criteria, please see the Terms and Conditions.
Program Timeline
- Applications open: Thursday, May 28, 2026 at 12:30 PM PST / 3:30 PM EST
- Applications close: Thursday, June 25, 2026 at 4:00 PM PST / 7:00 PM EST
- Review period: June 2026 – August 2026
- Recipients notified: Early October 2026
- Funds distributed: Mid- to late October 2026
Meet the 2025 eBay Up & Running Grant Recipients!
eBay and Hello Alice are excited to announce the recipients of the 2025 eBay Up & Running Grant! Each entrepreneur will receive $10,000 in cash to grow their business, a $500 stipend for essential technology from eBay Refurbished, and access to eBay’s education and seller resources to help them scale.
Explore the full list of recipients below, and visit the Small Business Funding & Growth Center for more grant opportunities.
About eBay
eBay has been the home of small business since 1995, offering a global marketplace of 134 million active buyers and the tools and resources to manage your business and scale for success.