The Catalyst Fund

In partnership with Global Entrepreneurship Network (GEN) and Hello Alice, Mastercard is awarding $5K grants to Black entrepreneurs based in Atlanta, Birmingham, Dayton, Los Angeles, New Orleans, New York City, St. Louis, and Washington, D.C. to help them achieve their next milestone.

About the Hello Alice Mastercard Strive program


The Mastercard Strive program operated by Hello Alice is designed to provide an online platform for Black-owned small businesses in Atlanta, Birmingham, Dayton, Los Angeles, New Orleans, New York, St Louis, and Washington, D.C.


Strive was created to provide access to financial tools, access to capital, and a community of small Black businesses.


Strive, an initiative of the Mastercard Center for Inclusive Growth, supports the company’s In Solidarity pledge to commit $500 million over 5 years to help close the Black wealth and opportunity gap.

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Celebrate Their Success

Announcing the 2023 Catalyst Fund Grant Recipients

Hello Alice is excited to announce the new recipients of The Catalyst Fund.

Hello Alice

Join Your Strive Community Space Today

The Strive city spaces are part of the Black Biz Corner, an engaging sector of the virtual Hello Alice Community developed in partnership with the NAACP.

Are you located in or near Atlanta, Birmingham, Los Angeles, New Orleans, New York, St. Louis, Dayton, or Washington, D.C.? Follow these steps to start connecting!

Log in or create a FREE account on

From your Hello Alice dashboard, click “The Hello Alice Community” in your user dropdown.

Once inside the virtual Hello Alice Community, find the 🔑Black Biz Corner and click into the 🏠Black Biz Founder Hub for the list of city spaces to join and unlock!

Featured Strive Cities