The Allstate Main Street Grants Program, presented in partnership with Hello Alice and the Global Entrepreneurship Network (GEN), is here to support the small businesses fueling communities across the U.S. With $1.26 million in available funding, this initiative is designed to close the national wealth gap by investing in local businesses that power Main Streets across America.

Through this program, 250 entrepreneurs will be selected to participate in a 12-week Boost Camp accelerator focused on helping business owners strengthen their operations, plan for growth, and improve financial stability. A select group of 63 participants will receive a $20,000 grant to invest in tools, growth strategies, or resources that strengthen their business operations.

This program is your opportunity to build a stronger, more resilient business with the support of national experts, peers, and capital investment.

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What Participants Can Expect:

✅ A 12-week virtual Boost Camp focused on marketing, finance, operations, and growth
 ✅ Weekly content, peer connections, and strategic planning tools
 ✅ A dedicated digital space to connect with other entrepreneurs in your cohort
 ✅ A chance to receive a $20,000 grant to fuel your next chapter*

💡 Based on Hello Alice data, 82% of Boost Camp participants feel more confident leading their business and are more likely to pursue future funding. Participants most often enhance marketing, improve financial planning, and launch new offerings.

Acceptance into Boost Camp does not guarantee grant funding.

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Eligibility Criteria:

To be eligible, the applicant must be:

  • The leading executive (Founder, CEO, President, etc.) of the business
  • At least 18 years old (19 in AL and NE)

The business must be:

  • A for-profit business registered and located in one of the fifty United States, D.C., or Puerto Rico
  • Not have participated in a Hello Alice Boost Camp in the past 12 months
  • Must have generated a minimum of $25,000 in revenue in 2024;
  • Have a demonstrated need for funding and access to business coaching; AND
  • Must be willing to participate in a virtual business Boost Camp starting in September 2025.

For a full list of eligibility criteria, please see the terms and conditions. Questions? See our FAQ.

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Program Timeline

  • Applications open: June 16, 2025 at 9 AM ET
  • Applications close: July 25, 2025 at 6 PM ET
  • Boost Camp participants notified: Early September 2025
  • Boost Camp begins: September 15, 2025
  • First live session: September 18, 2025
  • Grant recipients announced: December 10, 2025
  • Monthly sessions take place every third Thursday, plus an office hours session
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