The heartbeat of small business is community, and in communities everywhere, Hispanic and Latinx entrepreneurs are leading the way.
From panaderías filling the air with the smell of fresh conchas to tech startups reimagining the future of finance, you’re not just running businesses—you’re fueling neighborhoods, industries, and the economy itself.
This Hispanic Heritage Month, we’re celebrating you: the dreamers, doers, and innovators proving that resilience and ambition can reshape the future. And at Hello Alice, our mission is simple: to make sure you have the funding, resources, and support to keep building what matters most.
The Power of Hispanic & Latinx Entrepreneurship
Let’s talk impact. There are nearly 5 million Hispanic-owned businesses in the U.S., generating close to $800 billion each year. That’s not a small slice of the pie. That’s the bakery.
And growth isn’t slowing down. Hispanic-owned businesses are starting faster than the national average, and according to Stanford’s Latino Entrepreneurship Initiative, if U.S. Latinos were their own economy, they’d rank as the 5th largest GDP in the world.
On the Hello Alice platform, Hispanic and Latinx owners make up more than 13% of our community—builders, creators, and dreamers across industries like food & beverage, retail, beauty, and professional services. In other words, you’re everywhere, doing everything, and proving every day that ambition looks a lot like resilience.
And because inclusivity matters, we’ve made sure that many of our most popular programs are also available in Spanish—from mapping your business model to creating a competitive analysis report—so that nothing gets lost in translation when it comes to building your dream.
The Real Challenges Behind the Success Stories
Of course, the headlines don’t always show the hard part: the hurdles. And the data makes them clear.
- 86% of Hispanic entrepreneurs say finding funding opportunities is their biggest challenge.
- 1 in 3 have been rejected for personal or business credit cards.
- And when it comes to growth, customer acquisition and marketing remain major roadblocks—especially in a digital world where social media can feel like shouting into the void.
The takeaway? You’re not imagining the obstacles—they’re real. But they’re also solvable, and you don’t have to tackle them alone.
Where Hello Alice Has Your Back
Here’s the good news: you don’t have to figure it all out on your own. Hello Alice exists to make the journey easier—and a lot less lonely.
💸 Grants That Fuel Growth
Since 2020, we’ve delivered more than $50 million in small business grants, including emergency funding during the pandemic and growth-focused grants in partnership with companies like Progressive and Mastercard. Because sometimes the difference between staying afloat and scaling up is just the right capital at the right time.
The Hello Alice Small Business Funding Center offers easy applications and personalized recommendations.
🌐 Programs Available in Spanish
We know business resources hit differently when they’re accessible in the language you feel most comfortable with. That’s why Hello Alice offers key programs in Spanish, including Understand Your Business Model, Map Your Business Model, Create a Competitive Analysis Report, and more. These step-by-step tools are designed to help you strengthen your foundation, sharpen your strategy, and make informed decisions—without the extra guesswork.
🤝 Partnerships That Open Doors
We team up with organizations like Square and the U.S. Hispanic Chamber of Commerce to expand access to capital, education, and mentorship—because collaboration is how we break barriers.
Looking Ahead
Here’s the truth: Hispanic and Latinx entrepreneurs aren’t just building businesses—you’re building the future. And that future is bold, diverse, and unstoppable.
At Hello Alice, our role is simple: clear the path, hand you the tools, and cheer you on at every step. Because when you thrive, the ripple effects touch families, neighborhoods, and the entire economy.
So this Hispanic Heritage Month, let’s celebrate not just where you’ve been, but where you’re headed.
Your Next Step
Your story is still being written—and the next chapter starts with the right support.
👉 Sign up for Hello Alice today to unlock grants, step-by-step business tools (in English and Spanish), and a community that’s rooting for your success.
Because the only thing stronger than your dream is the network behind it.
Sign up or explore resources now → helloalice.com