Small Business Tips and Tools

3 Guides to Help You Master TikTok for Small Business

Created in partnership with TikTok, these helpful resources will help you get your business up and running on the ever-popular social platform.

January 31, 2022 2 min read

Thousands of small business owners joined us for the TikTok for Small Business sprint, which provided an interactive toolkit to help you get started on TikTok, create compelling content, and use advertising and analytics tools to boost your reach. 

If you missed it, read our recap below to access the guides and recordings of our previous Ask-Me-Anything sessions.


Get Started on TikTok

Start at the beginning and learn how to get set up on TikTok, build community, and be discovered by your target audience. 

To accompany this topic, TikTok Onboarding Specialist Martín Vilata hosted a webinar where small business owners were able to ask questions and troubleshoot common issues for new TikTok users. View a recording of this webinar at the end of this guide.

Access the guide


Create Scroll-Stopping Content on TikTok

Learn everything you need to tell your business story in a way that is both authentic to you and in line with the platform’s unique style and culture.  No technical skills required! 

For this guide, Christina Parrish, TikTok’s Creative Agency Partnerships Manager, hosted a webinar that taught entrepreneurs what makes a successful TikTok and how to make the most of the platform’s creator tools. A recording of Christina’s webinar can be found at the end of this guide.

Access the guide


Boost Your Results with TikTok Tools

With this guide, discover how to meet your marketing goals and grow with TikTok’s variety of ad solutions, creative tools, and e-commerce features.

TikTok Account Manager Rachel VanOrder hosted a final webinar to help small business owners navigate the many powerful growth tools available on TikTok. Complete the guide to view Rachel’s session filled with great advice.

Access the guide

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Eager to dig deeper on how to reach a community of over 1 billion potential customers on TikTok? 

Join the Small Biz Start-Up Series, an exclusive fast-track virtual training program to get you set up for success on TikTok. Available 24/7, 100% free, the video tutorials and resources are packed with valuable tips and tools. Join today!

TikTok experts will walk you through how to:

  • Get the most with your TikTok Business Account
  • Build an effective TikTok marketing strategy
  • Create engaging TikTok videos with suite of creative tools
  • Use ads to meet each of your marketing goals
  • Take advantage of ecommerce products and partnerships