Get your business fit for the future
Financially fit companies provide the best conditions for small business success. Take control of the financial fitness of your business with our self-assessment.
Take the self-assessmentFind focus on your personalized path to success:

Rooted in risk models from thousands of financial institutions, your business health score assesses the fundamentals of your business, upon which everything else can grow. Increase your speed to succeed by following your personalized improvement program.
Join programs to optimize:
- Financial habits
- Management best practices
- Revenue growth
- Business debts
- Business and personal credit
Reflect on where you've been. See how far you can go.
Healthy businesses have more opportunities
Grow your business by leaps and bounds—take ownership of your financial fitness today. Improving the overall health of your business is critical for long-term success.

Optimize eligibility for
financing and funding

Unlock opportunities to
pump up your profitability

Open the door to
more strategic growth
FAQs
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Business health refers to the fundamentals that optimize a small business' opportunities for growth. The Business Health Score offers a snapshot of the financial fitness of your business, and is designed to help small businesses make informed decisions about their financial future and long-term success.
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You can use your health score results to identify areas where you can improve your business practices and performance. The score provides insights into your business’ financial health, highlights strengths and areas of opportunity. Based on your score, Hello Alice provides personalized recommendations, resources, and support, including guides, programs, products, services, and expert events, to help you improve your business performance. By consistently taking the recommended actions and retaking the assessment after 90 days, you can monitor your progress and continue to make improvements to your business financial health.
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The Health Score is a unique assessment designed explicitly for small businesses to evaluate the fundamental health of their business, and optimization for growth. Unlike a credit score, which primarily focuses on a business's creditworthiness and ability to repay loans, the Health Score takes into consideration a more comprehensive range of factors, such as financial management practices, business management practices, and credit score, to provide a comprehensive view of a business's financial fitness. Additionally, the Health Score provides actionable recommendations to help small businesses improve overall financial performance, increase the score, and optimize for long-term success. It's a tool that can be used by small businesses to monitor progress and make informed decisions about their financial future.
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It is recommended to take the assessment at least once per quarter to track progress and identify areas for improvement. Regular assessment provides an ongoing understanding of the business's overall health and allows for timely interventions to address any challenges. Additionally, Hello Alice may prompt you to retake the assessment to stay up-to-date on the latest insights and resources for optimal business growth.
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The Business Health Score is beneficial to US based small businesses. To use the score, a business must become a member of the Hello Alice platform.
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The business health score (BHS) is a comprehensive assessment that measures a small business's financial health and performance. The BHS is calculated based on questions that cover various aspects of a business's financial management, including revenue, expenses, cash flow, debt management, and more. The BHS provides small business owners with a snapshot of their current financial health and can help them identify areas for improvement. The BHS is designed to help small business owners make informed decisions about their financial future and achieve long-term success.
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The Health Score is a tool we've created at Hello Alice to assess the overall financial health of your small business. It's calculated based on several key indicators encompassing your business's financial management practices, credit score, and financial performance. By answering questions about these areas, the Health Score generates a numerical score that ranges from 0 to 100, with a higher score indicating a healthier business. The score is designed to help you understand the current financial health of your business and provide you with actionable resources to improve it.
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The score is intended to provide a snapshot of the business's financial health and help the owner make informed decisions to improve it. The higher the score, the healthier the business is considered to be. However, the score is not a guarantee of success or a measure of future performance but provides valuable insights. It can be useful for small business owners looking to optimize their financial health.
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Yes, the health score assessment is completely free. All you have to do is sign up for the Hello Alice platform and you'll have access to the assessment. By joining the platform, you'll also have access to a wealth of other resources and tools to help you grow and scale your business.
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To access and view your health score results, simply sign up for Hello Alice and take the health score assessment. Once completed, you will be able to view your score online, along with a breakdown of the key factors that contribute to it. You can view your results at any time and monitor your progress by taking the assessment again every quarter to see how you are improving.
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Hello Alice offers a range of resources and support to help small business owners improve their Business Health Score (BHS). These resources include:
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Guides and educational content that provide insights and tips on how to improve the key factors that contribute to a healthy business.
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Customized programs and products that are tailored to your specific needs and goals, based on the results of your health score assessment.
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Expert events and webinars that bring together industry experts and provide valuable information and insights on topics related to financial health and business growth.
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Personalized support from our team of experts, who are dedicated to helping you achieve your goals and improve your business financial health.
In short, Hello Alice provides a comprehensive suite of resources and support to help you optimize your business financial health, achieve your goals, and grow your business.
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At Hello Alice, our mission is to empower small business owners to achieve their goals through access to resources, tools, and educational content. To help them understand and improve their business performance, we collect important data, including information about financial management practices, financial performance and position, and credit history.
We take data privacy and security seriously and maintain the highest standards. Our platform is SOC 2 Type 2 compliant and PCI certified, ensuring that all data collected is kept secure. The data collected is used exclusively to provide personalized recommendations and resources to small business owners and is never shared with third parties without the owner's consent.
By collecting and analyzing this data, we gain a better understanding of the unique needs of small businesses. This allows us to create targeted educational content, financial offerings, services, and solutions that help small businesses achieve financial stability and long-term success. Improving financial health can lead to increased revenue, improved cash flow, and effective debt management, setting small businesses on a path to long-term success.
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Unfortunately, at the moment we do not have a feature that allows small business owners to compare their health score to others in their industry or region. However, this is something that we have plans to offer in the future, so please stay tuned. Our main focus right now is to provide personalized recommendations and resources based on a small business owner's individual health score, so they can focus on improving their own financial health.
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It can take some time to see improvements in your health score as it is based on the current financial health and management practices of your business. The amount of time it takes will depend on the specific actions and steps you take to improve your score, as well as the current state of your business. Hello Alice provides personalized recommendations and resources to help you improve your score, but ultimately, the time it takes to see improvement will vary for each business.
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Yes, the health score assessment is confidential and secure. Hello Alice is SOC 2 Type 2 compliant and PCI certified, which means that the company meets the highest standards for data security and protection. Your data is collected and stored in a secure and responsible manner, and it is not shared with third parties without your consent.
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No, taking the Business Health Score is not required. It is highly recommended, but it is up to the individual business owner's discretion whether or not to participate.
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The health score is a composite score calculated based on key indicators in three categories that have been identified as good measures of a business's financial well-being. The score provides an overall snapshot of a business's financial health, which can help business owners understand their strengths and weaknesses and identify areas for improvement.
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There is no guarantee that a small business owner will increase their Business Health Score (BHS) by completing the recommended content and retaking the assessment after 90 days. However, using the resources and tools provided by Hello Alice and implementing the best practices for financial and business management can improve a small business's overall financial health and, therefore, potentially increase its BHS. It's important to remember that every business is unique, and results may vary. Still, Hello Alice is committed to providing the resources and support to help small business owners reach their goals.
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You can use your health score results to identify areas where you can improve your business practices and performance. The score provides insights into your business financial health and highlights strengths and weaknesses. Based on your score, Hello Alice provides personalized recommendations, resources, and support, including guides, programs, products, services, and expert events, to help you improve your business performance. By taking the recommended actions and retaking the assessment after 90 days, you can monitor your progress and continue to make improvements to your business financial health.
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Yes, you can retake the health score assessment after you've improved your business practices. In fact, we encourage business owners to retake the assessment every 90 days to monitor their progress and see how their practices are affecting their overall financial health. This can be a valuable tool for tracking your progress and identifying areas for improvement.
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The health score assessment is not directly tied to financing or funding options, but it can provide valuable insights into the financial health of a business. Understanding your business's financial health can help you make informed decisions about your finances and improve your chances of securing financing or funding in the future. Some funding providers may consider your health score when evaluating your loan application, so having a good score could increase your chances of approval. However, it is important to note that the health score is just one factor that funding providers consider when making lending decisions.
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If your business scores low on the health score assessment, it means that there are areas where your business could improve its financial health. Hello Alice provides personalized recommendations and resources to help improve the score. This may include guides, programs, products, services, and expert events tailored to address the specific needs of your business based on the assessment results. It's important to understand that a low score is not necessarily a negative thing; rather, it's an opportunity to identify areas for improvement and take steps to strengthen your business's financial health.
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The Business Health Score (BHS) is a measure of a small business's overall financial health based on the answers provided in the health score assessment. The score is not updated in real-time and only changes after the business owner has taken the assessment again. If a business owner completes a recommended course or content, the changes in their financial health may not be reflected immediately in their BHS. The updated BHS will only reflect the changes in the business's financial health the next time the business owner takes the assessment, assuming they have implemented the recommended changes.