Welcome to Wonderland

Your Small Business Path Made Simple

You are taking the entrepreneurial leap. Hello Alice is your navigation tool to source funding, new customers, and a community of fellow business owners.

Hannah Hong & Mollie Cha, Founders, Must Love
Hannah Hong & Mollie Cha Founders, Must Love
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Join Nearly Half a Million Small Business Owners

Hello Alice believes in you – women, men, people of color, U.S. Veterans, the LGBTQ+ community, people with disabilities, and all entrepreneurs that aspire to make change. At every milestone, learn from people that have walked your path.

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Own Your Small Business Adventure

Wherever you are in your small business adventure, look no further for everything you need to launch, fund, grow and manage your big idea.

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Launch

Navigate critical early decisions to get your business up and running.

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Fund

Open doors to new sources of funding, from time-sensitive grants to equitable loans.

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Grow

Build an audience of enthusiastic fans, followers, customers, and subscribers.

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Manage

Plan, strategize, and implement proven systems to lead your team to success, however you define it.

Every Entrepreneur Has an Adventure to Learn From

The heroes at Hello Alice are small business owners like you, forging new paths to accomplish the extraordinary. Look to these role breakers for wisdom, support and validation at every milestone.

A Note From Our Founders

Like you, we set out on an adventure to build something meaningful. Like you, we experience the hurdles and magic of owning a business. We built Hello Alice to open doors and break down barriers so every entrepreneur can forge their own path.

An image of our founders looking at each other laughing and their signatures, with Carolyn Rodz and her signature on the left, and Elizabeth Gore and her signature on the right.

Ready to Start Your Journey?

It’s time to discover what you need to grow your business. Hello Alice is here to guide you through funding, expert advice, and a supportive community at every step of your entrepreneurial journey.

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