You Found a Rabbit Hole

It all started with a colorful cake. It looked pretty, but was decorated with inedible pigments. Not exactly the hit of the party. But for one attendee, Albin Barrios, it was the start of a business, Doux Pigments. Barrios was a chemical engineer in his native Venezuela. There, his specialty was creating pigments with which […]

When Roicia Banks set out to found Social Roots, her Phoenix-based social work consultancy, she focused on what she didn’t want her business to look like. For one, it would not replicate the one-size-fits-all government model; it would be owned and operated by herself, a Native American and black woman who understands the uniqueness of […]

Here at Alice, we support small businesses owned by women, people of color, LGBTQ+ people, veterans, people with disabilities, and other historically underrepresented groups—or what we like to call the New Majority. New Majority businesses are the backbone of the U.S. economy: More than 8 million businesses are owned by people of color, and 12 […]

As a solopreneur, Jayla “Yaya” Williams doesn’t have anyone else to lean on when it comes to finding opportunities for her business. That’s why she’s grateful for Hello Alice. Styles by Yaya Williams first stumbled upon the site in March of 2019 when she was looking for funding for her business. The 26-year-old founder established […]

If there’s one battle military spouses are losing, it’s the struggle to find a community of like-minded business owners. That’s one reason why co-founders Flossie Hall and Moni Jefferson hatched the idea for the Association of Military Spouse Entrepreneurs (AMSE) in summer 2019. “It’s about a need for that one-on-one,” says Hall, a Navy spouse […]

Little Feminist founder Brittany Murlas says she learned a great deal at Alice’s last Circular Summit, but in particular, she now lives by one sentence she heard. “Someone said, ‘There is no growth in the comfort zone and no comfort in the growth zone,’” she recalls. She realizes that it’s her job as an entrepreneur […]