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Small Business Tips and Tools
It’s Time to Learn How to Reach Customers Online with Google
If your business isn’t online, you’re missing out on potential customers. Join our free, three-week sprint to learn all the ways Google can help people searching for products and services you provide find your business.
May 25, 2021
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3 min read Small Business Tips and Tools
How to Get to Know Your Customers
In order to get to know your customer, you need to do customer research. Learn how to build customer personas and gather useful data.
May 25, 2021
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3 min read Impact Reports
Our 2021 AAPI Small Business Owner Report
We reviewed data from more than 17,000 AAPI owners to find some answers.
May 24, 2021
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2 min read Impact Reports
2021 AAPI Small Business Owner Survey Results
A new report from Hello Alice and its partners examines the latest data on what AAPI entrepreneurs need to succeed.
May 24, 2021
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2 min read Small Business Tips and Tools
How To Write a Business Plan That Impresses
Every small business needs a plan. Here’s how to write a business plan that sets you up for success.
May 24, 2021
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3 min read Inspiring Stories of Our Owners
This Chocolatier Explains Why ‘Being Diverse is Actually an Asset’
When Charlotte Walter first immigrated from Indonesia, she felt like an outsider. But she ultimately learned to use her unique perspective to fill a business niche.
May 19, 2021
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4 min read