How It Works
Business guidance powered by your actual numbers.
Alice analyzes your financials, benchmarks you against your industry, and delivers specific recommendations across six areas of expertise. AI-powered. Always available. Free to start.
Why It Matters
The guidance you need exists. The access doesn't.
If you're running a business between $250K and $1M in revenue, you've outgrown the free advice but you're not big enough for the expensive stuff.
The cost gap.
A financial consultant runs $200 to $500 per session. Peer advisory groups cost $5,000 to $20,000 a year. Built for companies with dedicated budgets, not owners who are the budget.
The access gap.
Advisory boards have been reserved for companies with investor backing and executive teams. At your stage, the door isn't open.
The time gap.
Even if you found the right advisors, who coordinates them? Who makes sure the marketing strategy accounts for the cash flow reality?
The DIY gap.
You could ask ChatGPT. But it doesn't know your revenue, your industry benchmarks, or what businesses like yours have tried. It gives you frameworks. You need answers.
Hello Alice closes all four. One system that knows your business, benchmarks it against your industry, and delivers coordinated guidance across every area that matters.
Getting Started
Three steps to guidance that knows your business.
No setup. No credit card. Your first board meeting starts the moment you sign up.
Set your goals
Your board starts by understanding what you're building toward, because without direction it's just noise.
Measure your Health Score
Your board runs a diagnostic across six pillars of business health, benchmarked against your industry and stage.
Show up daily
Every morning, your board is waiting with one focused check-in: what moved, what matters today, what to tackle next. Real accountability, five minutes at a time.
Business Health Score
Every recommendation starts here.
The Business Health Score is a diagnostic across six pillars of your business, benchmarked against your industry, your stage, and your revenue range. It takes two minutes. And it's what makes your board's guidance specific to you, not generic to everyone.
Strategy
82Business plans, vision, prioritization, and goal setting
Marketing
74How effectively you're reaching and converting your audience
Sales
71Revenue pipeline, conversion rates, and growth trajectory
Finance
80Cash flow health, margins, and financial runway
Operations
85Systems, processes, supply chain, and technical infrastructure
Team
76Hiring readiness, team structure, and capacity for growth
Why benchmarking matters
Your score isn't graded on a generic curve. It's compared against businesses in your industry, at your stage, in your revenue range. A 72 in Finance means something different for a $300K ecommerce brand than a $900K professional services firm.
How the score evolves
- Updates as your business changes
- Gets smarter with tool integrations (coming soon)
- Drives which recommendations your board prioritizes first
Your Boardroom
Six areas of expertise. One coordinated system.
Each advisor brings deep specialization in one area of your business. Together, they deliver recommendations that account for the whole picture.
Alice
Alice runs your board. She knows the position of your business, the goals you're playing toward, and the strategic moves needed to grow. She orchestrates the right advisors, tools, and opportunities around your objectives.
Marcus
Cash flow, margins, and runway. Marcus reads your numbers and tells you what they actually mean.
Priya
Priya finds where your attention is wasted and where it pays back, then sharpens the message.
Elena
Elena spots the leaks in your funnel before you do, and rewires the sequence to close them.
David
Systems, processes, and supply chain. David removes the friction you've stopped noticing.
Sophia
Sophia tells you what role to add next, what to outsource, and what to keep doing yourself.
Your board is assembled.
Launch your BoardCoordinated guidance
One question. Six perspectives. An answer that accounts for all of them.
When you bring Alice a decision, she doesn't just answer from one angle. She pulls in the expertise you need, cross-references your financials and benchmarks, and delivers a recommendation that accounts for the whole picture.
Good question. Let me pull in the right perspectives before giving you a recommendation.
Marcus flags that your cash flow can support the overhead for 4 months at current burn, but not 6. He’s modeling what bridge financing would look like.
David notes that businesses in your industry and revenue range take a median of 8 months to reach operational breakeven on a second location.
Priya is building an awareness plan for the new market, benchmarked against what’s worked for similar businesses on the platform.
Elena is modeling the revenue ramp for months 1 through 6, based on your current conversion rates and the new market’s density.
Here's my recommendation: shore up the cash runway first. Wait on the lease until Marcus confirms 6 months of overhead. Use the time to let Priya build the awareness plan so you're not launching cold.
This is what a $20,000/year advisory engagement delivers: cross-functional insight, tailored to your business. Except it's free, it's instant, and it gets smarter every time you use it.
Gain Access
The difference between businesses that thrive and those that struggle? Having the right expertise in your corner.
1.6M+
Small business owners on the platform and growing.
Members2.2×
Faster revenue growth for businesses with advisory support.
Advisory Impact99%
Of all U.S. employers are small businesses.
Why It MattersCommon questions
Two minutes to guidance that actually knows your business.
Start with your Health Score. Get benchmarked against your industry. See what your board recommends first.
Get Started Free