$25,000 Grants for Your Small Business

In partnership with GEN, the Small Business Growth Fund provides the capital high-growth small business owners need to make their next big move. Each recipient will receive a $25,000 grant, provided by Mastercard, to accelerate their growth and achieve their goals in 2023.

Eligible businesses must:

  • Be a for-profit business
  • Have less than $1M in 2021 gross annual revenue
  • Have a commitment to their customers and community
  • Have a clear plan for how the funds will help them achieve a significant growth milestone in 2023
Applications Closed

What to Expect When You Apply

  1. Sign up for a free Hello Alice account. You get access to grants, financing, milestones, resources, and a community of over one million entrepreneurs.
  2. Complete your Small Business Growth Fund application. It should take less than an hour to apply!
  3. Applications close January 6, 2023, at 6 p.m. ET. Our team will begin reviewing applications after this deadline. We plan to announce recipients by the end of February.

Still have questions? Read our FAQ

Applications Closed
An illustrated image of Ziggy standing in front of a Florence Flask with various icons covering the flask
Celebrate Their Success

Announcing the Small Business Growth Fund Grant Recipients

Hello Alice is excited to announce the new recipients of the Small Business Growth Fund, sponsored by Mastercard as part of the Year of Small Business movement.

As a recipient for this round, each small business owner will be awarded a $5K grant. While Round 3 of the program offered $5K grants, Round 4 of the program (open through January 6, 2023 at 6 p.m. ET) offers $25K grants. Get to know the new recipients below.


About Hello Alice

Hello Alice is proud to continue the Year of Small Business movement to deliver the capital, connections, and consumer enthusiasm to help small businesses thrive in 2023.

Reach Your Milestones

A Milestone on Hello Alice is a collection of key activities you need to complete in order to reach your business goals. Get step-by-step guidance tailored to your business today.

View milestones

Grants and Financing

From a grant to jazz up your online storefront to a loan to help you stock up on inventory, the Small Business Funding Center connects you with the capital you need to launch and grow your small business.

Visit funding center

Join Thousands of Hello Alice Grant Recipients

Hello Alice awarded millions in grants to thousands of small businesses in 2022. In 2023, we plan to fund thousands more. Our mission is to help every American with an entrepreneurial spirit launch and grow their business.

An illustrated icon of two shop fronts

individual business and business support organizations were awarded grants in 2022

An illustrated icon of a calculator and a stack of coins

in total, was awarded in 2022

Icon of a left quote

I'm so appreciative for Hello Alice and their commitment to supporting early-stage founders like myself. As a Black woman raising seed funding for a startup flower company, I can attest to how difficult it can be to get the resources necessary to grow an idea into a profitable enterprise."

Talia Boone
Postal Petals
 Talia Boone, Postal Petals