11 Best Tools You Need to Plan a Seasonal Marketing Campaign

Small Business Tips and ToolsSep 22, 2020 3 min read Ziggy is curious

Is your business ready for the holiday season? There’s no better time than now to start thinking about your holiday marketing campaigns — the season officially starts with Black Friday and Cyber Monday — and preparing early will set you up for success. We cover all the basics in the Hello Alice Plan a Holiday Marketing Campaign Guide.

As a bonus, we rounded up a few key marketing tools that will help you craft a successful marketing campaign and ramp up sales during the holidays — the most profitable time of the year.

Email Marketing Tools


Mailchimp is one of the first names people think of when thinking about email marketing, allowing millions of people and businesses to send more than a billion emails everyday. It offers three different packages: Forever Free, Growing Business, and Pro, all allowing different features and higher allowances for contacts and number of emails you can send.


Hubspot is another great marketing platform that combines marketing automation, email, and other tools with the power of a customer relationship management (CRM) system that gives you insight into how your marketing efforts are doing. Essentially, with HubSpot you can manage every single piece of your digital customer-facing system.


If you’re in the market for something free, Sender is one one of the best options! You can create great newsletters without any HTML knowledge, and you can choose customizable templates with elements like images, videos, and text. Plus, you can personalize emails for each recipient to achieve an even bigger impact.

Graphic Design Tools


You can create beautiful graphics, collages, logos, newsletters, and more with an easy-to-use interface suitable for experts and beginners alike. There’s a bunch of templates to choose from, and the most basic plan is free.


Stencil is an easy-to-use graphic design tool loved by bloggers, business owners, and social media marketers. It allows you to create social media graphics, compelling ads, blog headers, and more. Plus, its most basic plan is free.


PosterMyWall allows you to choose from more than 145,000 templates to create social media graphics, web and print images, videos, posters and flyers. Its most basic plan is free.

Social Media Management Tools


Buffer is a great app for web or mobile that is designed to help you manage accounts in social networks. You can schedule posts on Twitter, Facebook, Instagram, Instagram stories, Pinterest, LinkedIn and more, as well as analyze results and engagement.


With Hootsuite, you can also see what and when you’re posting to your social media accounts and track how posts are performing. You can also use the platform to delegate tasks to other users, which makes it a great choice for team work.


MeetEdgar performs all the social media automation tasks your business needs, but unlike other tools, MeetEdgar can continue resharing previously published posts, even after you’ve stopped uploading them. They’ll even suggest rewritten variations so it’s not the same text every time. It’s an easy way to stay on track even on days you fall behind.

Digital Advertising Tools

Facebook Ads

Facebook Ads are a great way to reach a wide audience. You can choose from 11 different types of ads: video ads, image ads, collection ads, carousel ads, slideshow ads, and more, so there’s a lot more variety in the types of ads you use for your business.

Instagram Ads

Instagram has a smaller audience, but both a  higher engagement rate and a higher conversion rate. The four types of ads you can choose from are: photo ads, video ads, carousel ads, and stories ads.

Learn more about how you can create a successful holiday marketing campaign through the Plan a Holiday Marketing Campaign Guide.