New Majority

Hello Alice exists to champion the New Majority of small business owners: women, people of color, military-connected entrepreneurs, entrepreneurs with disabilities, and the LGBTQ+ entrepreneur community. This is a hub for initiatives, manifestos, and advocacy as we work to ensure business for all.

An illustrated image of a mad hatter hat, old-style key, and news paper.

“Everything is so fraught and so hard and so on the line in the first years of running a company,” says Lindsey Taylor Wood. The company she’s talking about has higher stakes than most. Though many people come to The Helm as an e-commerce site, it’s also a venture fund. What is The Helm? Wood […]

March 13, 2020 · 3 min read

Having one of those days when it feels like your latest hurdle will be the death of your business? You’re not alone. But listen to Lisa Bradley of handmade handbag company R. Riveter. “I think our greatest challenges have also been our greatest opportunities,” she says. Unemployment Among Active Duty Spouses She’s not just being […]

February 21, 2020 · 3 min read

Just a glance at Shelly Bell and you’ll know she’s a creative. It could be the colorful Mohawk, the vivid makeup, or the stylish clothes, but there’s no hiding her well-developed right brain. Still, she says her evenly matched left brain is just as instrumental in her success. After all, Bell is all about numbers. […]

February 14, 2020 · 3 min read

Jacki Zehner has made it her career to close the investment gap for women-owned businesses. The first woman trader and youngest female to become a partner at Goldman Sachs, Zehner left the investment firm in 2002 to focus on new projects, including the Circle Financial Group and the Jacquelyn and Gregory Zehner Foundation, two entities […]

February 5, 2020 · 3 min read

We can’t even begin to try to enumerate all of the Black business owners who have made history in the United States. From Mary Todd Lincoln’s dressmaker, Elizabeth Keckley, to modern multi-hyphenates like Jay Z, there are too many people to cram into one short article. But these are some of the Black entrepreneurs in […]

February 3, 2020 · 4 min read

Even those of us who devote our lives to small business don’t always walk the walk. Amazon can be so very, very convenient. But it’s important to us at Alice to shop small and local whenever we can. That’s why, when choosing the staff gifts for Alice’s holiday retreat, chief of staff Jillian Benvenuti had […]

December 19, 2019 · 3 min read