New data from Hello Alice reveals the challenges owners face as they seek funding and financing.
Impact Reports
We gather data from the nation’s largest community of small business owners to ensure equity, influence policy, and strengthen the economy on behalf of all Americans.

Reviewing data from the largest group of owners on Hello Alice reveals an action plan for helping woman small business owners succeed.
After analyzing thousands of your responses, we have a better understanding of who Black small business owners are and how we can help you succeed.
In honor of Black History Month, the NAACP and Hello Alice examined the latest data on who Black small businesses are and what they need most to succeed.
We analyze success strategies for entrepreneurs after a year of adversity.
New data reveals the impact of COVID-19 on the businesses of veterans, military spouses, and other segments of the military-connected community.
After enduring multiple crises throughout 2020, most small business owners expect to grow in the year ahead.
Discover the impact of COVID-19 on Hispanic and Latinx business owners across the United States.
Early reports estimate that more than 40% of Black-owned businesses will be shuttered due to COVID-19. What are the challenges these owners are facing, and how can we all help?
COVID-19 has scrambled all assumptions about small business in 2020. It’s time to reassess what exactly small businesses need, and how can we best serve that need.
At Alice, we live and breathe data about entrepreneurs. The more Alice knows about a small business owner, the better she can curate their unique path to start and grow their company. Information, like ethnicity and goals, helps Alice to know exactly which resources and opportunities are just right for that individual business owner. The […]