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Waiting to take the first step towards building or growing your own business? Get the support you need to achieve your dreams.

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  • Fast Company
  • Inc.
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How it Works

Hello Alice is a free platform designed for AND by small business owners. We're here to guide and support you at every turn on your adventure in entrepreneurship. We work on behalf of over one million small business owners like you to secure relevant business solutions and funding opportunities for you and your business.

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Sign up for free to unlock access to capital, helpful tools and resources, and to build sustainable growth for your small business.

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Personalize your experience by sharing your small business story; we'll make recommendations based on your needs.

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Take advantage of exclusive product offerings, workshops, and support to grow as a small business owner.

Network with over one million Small Business Owners

Hello Alice supports small business owners — marginalized genders, people of color, veterans, the LGBTQ+ community, people with disabilities, and all entrepreneurs — looking to learn and grow. Learn from people like you at all stages of business.

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Owner Showcase

  • “During the early stages of my business, I learned about this amazing women-owned organization that built a platform that provided you with the tools and resources to grow and build your business and I immediately signed up!”

    Marsha Stephanson
    Cater To Mom
    Marsha Stephanson, Cater To Mom
  • “Hello Alice is like having a coach, a library, and a community all in one. We love reading their easy to follow guides, plugging into the always relevant workshops they put on, and of course taking advantage of their grant and funding announcements. Highly recommend any business owner to hop on!”

    Henry Rosario
    Henry Rosario, Outpatch
  • “Hello Alice has given me a lot of information on grants and loans and what opportunities are out there — and also the Sprints about how to grow your business. I think it’s a really great resource.”

    Do Well Brands
    Do Well Brands
  • “Absolutely BLOWN AWAY by the level of high-quality, personalized feedback from experienced mentors and industry experts. As a female founder with a small, early-stage business, I am beyond grateful for the stepping stone Hello Alice has provided me.”

    Tiffany Wang
    Tings Chips
    Tiffany Wang, Tings Chips
  • “We just literally started from my garage and kept growing from there. And as we continued to grow, we discovered platforms like Hello Alice, where we could get resources for grants, and grants have helped us grow a lot.”

    Ethnic District
    Ethnic District

Please see the Summary of Credit Terms for important information on rates, fees, costs, conditions, and limitations. Minimum monthly payments required.

1For additional information about Annual Percentage Rates (APRs), fees, and other costs, please see the Summary of Credit Terms.

2For the Credit Card rewards program, see the Rewards Terms and Conditions in the Summary of Credit Terms. Please see the Hello Alice Terms of Service at for information regarding expiration, redemption, forfeiture, and other limitations on Hello Alice points. Rewards redemptions are available online only. Please allow up to eight weeks after you qualify for the statement credit offer for it to be applied to your Account. Hello Alice points earned on Hello Alice activities cannot be redeemed for cashback.

3See your Guide to Benefits when you become a cardmember for details.

4Certain terms and conditions apply. See for further terms and conditions.

Cards are issued by First National Bank of Omaha (FNBO®), pursuant to a license from Mastercard International Incorporated. Mastercard is a registered trademark, and the circles design is a trademark of Mastercard International Incorporated.